Marketing Tech (Senior) Principal

Partner with marketing, product, and engineering teams to define and implement scalable solutions that improve audience & value signals, attribution, and campaign performance.

Ensure compliance with data privacy regulations while maximizing the use of first-party data for personalization and performance optimization.

Define best practices, governance frameworks, and training programs to enhance marketing tech & AI adoption across teams.

Help Farfetch in driving towards a single customer view across all touchpoints and parts of the journey

Work with marketing & product teams to optimise our product feeds with rich & accurate data for paid & organic channels

Deep expertise in marketing technology platforms (e.g., CDPs, customer analytics tools, server-side tagging, customer engagement and automation platforms).

Ideally worked in an e-commerce environment with an understanding of online consumer behavior.

Strong technical background with experience in REST APIs, data architecture, and marketing automation workflows.

Ability to translate complex technical concepts into business-friendly strategies that drive marketing performance.

Demonstrated ability to effectively communicate complex technical concepts and strategies to senior management, resulting in measurable positive impacts on business operations and outcomes.

Experience working cross-functionally with marketing, product, data science, and engineering teams (eg managing RFPs with service providers).

Strong problem-solving and analytical skills, with a data-driven mindset and a passion for innovation.

Extensive hands-on or leadership experience in Search Marketing or Display Marketing is a strong plus.