Creative, Social - Social & Creator Content Team

01Job Description

At H&M, social is more than a place where content shows up. It’s where culture moves, communities form and new creative behaviors emerge.

We’re looking for a Creative, Social who thinks social-first from the very beginning. Someone with a strong creative point of view, a sharp understanding of culture and an instinct for what makes an idea feel relevant, distinctive and native to the platform it lives on.

You’ll develop creative concepts across the full spectrum of social content, from fast-moving, platform-native executions to creator-led ideas and larger integrated campaigns. You’ll combine creative thinking with an understanding of audience behavior, channel dynamics and performance, helping us create work that earns attention while strengthening the H&M brand.

This is an opportunity for someone who doesn’t simply follow established social formats but is curious about where culture and platforms are heading next and wants to help shape what H&M does there.

02WHAT YOU’LL DO

As Creative, Social, you’ll develop ideas and creative executions designed specifically for social and creator-led environments. You’ll work from insight and opportunity through concept and execution, bringing fresh thinking to both planned campaigns and fast-moving social moments.

You’ll stay close to culture, creators, communities and evolving platform behaviors, using that understanding to develop ideas that feel relevant to the audience and right for H&M.

Key responsibilities include:

• Develop social-first concepts, ideas and creative executions across multiple social channels and initiatives.
• Create platform-native ideas designed around audience behavior, cultural context and platform best practices.
• Develop creative concepts ranging from individual social executions to creator-led content and larger integrated campaign ideas.
• Translate cultural insights, emerging behaviors and social trends into distinctive creative opportunities.
• Stay closely connected to social culture, creator trends and emerging content formats.
• Adapt and evolve creative ideas based on channel needs, audience insights and performance learnings.
• Develop creator-led concepts and translate creative ideas into clear, inspiring briefs.
• Provide thoughtful creative feedback that strengthens the work while respecting the creator’s own voice.
• Challenge existing formats and ways of working, exploring new ideas and approaches that can move H&M’s social presence forward.
• Collaborate closely across creative, social, creator marketing and production to bring ideas from concept to execution.

03WHO YOU’LL WORK WITH

You’ll be part of a collaborative environment working across social and creator content, partnering with creatives, strategists, producers and colleagues across Organic Social and Creator Marketing. You’ll work closely with others to turn cultural and audience insights into relevant creative ideas, then help bring those ideas to life across channels, creators and markets.

04WHO YOU ARE

You’re a social-first creative with a strong point of view and genuine curiosity about culture, people and how social platforms continue to evolve.

You understand that great social creative isn’t simply campaign content resized for a different channel. You know how to start with the audience, platform and cultural context and build an idea from there.

You combine creativity with curiosity and judgement. You’re comfortable experimenting with new formats, challenging established approaches and moving quickly when an opportunity appears. At the same time, you understand how to protect a strong brand identity and turn creative thinking into work that has genuine relevance and impact.

We are looking for people with…

• Proven experience developing social-first creative concepts and content, either in-house, at an agency or within a creative studio.
• A strong portfolio demonstrating social-first thinking and work created for platforms such as TikTok, Instagram and other relevant social channels.
• Strong creative storytelling and conceptual thinking.
• A deep understanding of social culture, audience behaviour, platform dynamics and emerging content formats.
• The ability to turn cultural observations, trends and insights into strong creative concepts.
• Experience developing ideas across different scales, from individual social executions to broader campaigns.
• An understanding of how creative content can be adapted and evolved based on channel needs, insights and performance.
• Experience with creator-led content and an understanding of how creators can strengthen an idea while maintaining their authentic voice.
• Experience from fashion, lifestyle or another fast-moving and culturally relevant environment is an advantage.

And people who are…

• Curious and deeply interested in culture, social media, creators and what audiences care about.
• Creatively ambitious, with strong judgement and a distinctive point of view.
• Independent and comfortable taking ownership of their work.
• Fast-moving and able to turn observations and insights into ideas.
• Collaborative and strong at building relationships across different disciplines.
• Comfortable challenging existing ways of working and bringing new perspectives.
• Flexible and motivated by building something new in an environment where every detail may not yet be defined.
• Open to learning, feedback and evolving ideas together with others.

05WHO WE ARE

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale and our knowledge to push the fashion industry towards a more inclusive and sustainable future.

06WHY YOU’LL LOVE WORKING HERE

At H&M Group, you’ll be part of an international and collaborative environment where your ideas and perspectives matter.