Channel Partnerships Manager

About Lyra Health

Lyra Health is a leading provider of evidence-based mental health care, serving more than 20 million people globally in partnership with employers and more than 100 million through health plan and partner relationships. The company has delivered more than 15 million sessions of mental health care, published more than 35 peer-reviewed studies, and delivered unmatched outcomes in terms of access, clinical effectiveness, and cost efficiency. Extensive peer-reviewed research confirms Lyra’s transformative care model helps people recover twice as fast and results in a 26% annual reduction in overall healthcare claims costs. Lyra is transforming access to life-changing mental health care through Lyra Empower, the only fully integrated, AI-powered platform combining the highest-quality care and technology solutions.

01About the Role

As a Channel Manager at Lyra Health, you will operate as the general manager and strategic commercial driver for a portfolio of key health plan and other co-selling partner relationships (including but not limited to large payer organizations). In this role, you are not just maintaining existing relationships-you are directly responsible for end-to-end partner growth, strategic alignment, deal strategy, and joint commercial execution.

You will combine sharp sales acumen with rigorous cross-functional project leadership to co-sell, architect winning deal strategies, and expand Lyra’s footprint across partner ecosystems. You are expected to proactively identify growth opportunities, lead joint go-to-market (GTM) initiatives, and directly drive new Annual Contract Value (ACV) bookings by embedding Lyra deeply into your partners' core commercial strategy.

02Responsibilities

1. Deal Strategy & Co-Selling Leadership

• Actively manage multiple sales motions (co-selling, reselling, etc.) alongside partner sales reps and internal Lyra Employer Solutions Sales on opportunities, architecting tailored deal strategies and value propositions to maximize deal size and ACV.

• Serve as a strategic deal consultant to guide sales teams on navigating complex health plan partner sales motions, overcoming competitive threats, and positioning Lyra effectively.

• Identify and unblock deal friction throughout the buyer journey to accelerate deal velocity and boost close rates across indirect channels.

2. End-to-End Partnership Ownership & Strategy

• Serve as the ultimate business owner for your assigned partner portfolio, orchestrating long-term partnership strategy, quarterly executive business reviews (QBRs), and joint annual revenue plans.

• Proactively manage the overall health, performance, and strategic alignment of each partner account-from initial onboarding and co-marketing to ongoing integration, retention, and commercial expansion.

• Establish multi-year partner growth roadmaps that align partner incentives with Lyra’s overarching commercial goals.

3. Cross-Functional Project Leadership

• Mobilize and lead cross-functional project teams across Product, Marketing, Sales Engineering, Legal, and Customer Success to execute complex strategic initiatives on schedule.

• Lead high-impact projects (e.g., custom product integrations, GTM product launches, new partner packaging/pricing tier launches) from initial scoping to execution.

• Drive accountability across both internal departments and external partner stakeholders to ensure seamless operational execution.

4. Proactive Growth, Initiative & Channel Analytics

• Identify untapped market segments, prospective account lists, and novel positioning strategies within your partner accounts to unlock new revenue streams.

• Establish, analyze, and report on core channel metrics (pipeline generation, win rates, ACV influence, partner-sourced opportunities, deal velocity).

• Use performance data and CRM tools to continuously refine partner strategy, optimize sales enablement, and address operational bottlenecks.

03Qualifications

• 8+ years of combined experience in direct enterprise sales (Quota-carrying AE/AM), strategic partner management, or channel business development within health plans, SaaS, employer benefits tech, or digital health.

• Deep health plan expertise & political acumen: Substantial experience operating inside or alongside large health plan organizations, with a proven ability to navigate complex partner bureaucracies, leverage existing health plan sales infrastructure, and cultivate trusted relationships with senior client-facing executives.

• Proven track record of quota ownership or direct accountability for revenue targets (New ACV, partner-influenced revenue).

• Demonstrated deal-level strategy skills: Deep understanding of enterprise B2B sales cycles, multi-stakeholder navigation, consultative selling, and competitive deal positioning.

• Exceptional project leadership & ownership: Demonstrated ability to lead complex cross-functional initiatives, manage dependencies, drive accountability, and bring projects across the finish line independently.

• Entrepreneurial initiative: A proactive self-starter who takes complete ownership of their portfolio, builds partnership strategies, and proactively solves systemic blockers.

• Strong financial and business acumen with comfort analyzing CRM data and pipeline performance to make strategic decisions.

• Ability and willingness to travel 50%

• Bachelor’s degree required; prior experience in employer-sponsored healthcare, behavioral health, or health plan distribution is strongly preferred.

04Compensation

As a full-time Channel Partnerships Manager, you will be employed by Lyra Health, Inc. The anticipated annual base salary range for this full-time position is $117,520 to $161,590. The base salary is determined by role and level, and will depend on a number of job-related factors, including but not limited to your skills, qualifications, experience and location. This role may also be eligible for commission payments.

Annual salary is only one part of an employee’s total compensation package at Lyra. We also offer generous benefits that include:

• Comprehensive healthcare coverage (including medical, dental, vision, FSA/HSA, life and disability insurances)

• Lyra for Lyrians; coaching and therapy services

• Equity in the company through discretionary restricted stock units

• Competitive time off with pay policies including vacation, sick days, and company holidays

• Paid parental leave

• 401K with up to 3% matching

• Monthly tech allowance

• We like to spread joy throughout the year with well-being perks and activities, surprise swag, regular community celebration…and more!

We can’t wait to meet you.

05Additional Information

"We are an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, sex (including pregnancy), national origin, age, disability, genetic information or any other category protected by law.

By applying for this position, you acknowledge that your personal information will be processed as per the Lyra Health Workforce Privacy Notice. Through this application, to the extent permitted by law, we will collect personal information from you including, but not limited to, your name, email address, gender identity, employment information, and phone number for the purposes of recruiting and assessing suitability, aptitude, skills, qualifications, and interests for employment with Lyra. We may also collect information about your race, ethnicity, and sexual orientation, which is considered sensitive personal information under the California Privacy Rights Act (CPRA) and special category data under the UK and EU GDPR. Providing this information is optional and completely voluntary, and if you provide it you consent to Lyra processing it for the purposes as described at the point of collection, for example for diversity and inclusion initiatives. If you are a California resident and would like to limit how we use this information, please use the Limit the Use of My Sensitive Personal Information form. This information will only be retained for as long as needed to fulfill the purposes for which it was collected, as described above. Please note that Lyra does not “sell” or “share” personal information as defined by the CPRA. Outside of the United States, for example in the EU, Switzerland and the UK, you may have the right to request access to, or a copy of, your personal information, including in a portable format; request that we delete your information from our systems; object to or restrict processing of your information; or correct inaccurate or outdated personal information in our systems. These rights may be subject to legal limitations. To exercise your data privacy rights outside of the United States, please contact [email protected]. For more information about how we use and retain your information, please see our Workforce Privacy Notice."