Brand Manager (m/w/d)
Zeal Network has an opening for a Brand Manager (m/w/d) in Hamburg, Germany. The listing describes it as a full-time, management position with hybrid working.
DGJ summary of this job
Our own short read of this listing, built only from the facts it gives. The employer’s original text follows further down.
Zeal Network has an opening for a Brand Manager (m/w/d) in Hamburg, Germany. The listing describes it as a full-time, management position with hybrid working.
From the advert, the main requirements are German language skills.
The advert mentions project management and CRM among the skills and tools for this role.
The employer does not state a salary in this listing; DGJ Insight below shows an official pay benchmark for the place where one exists.
Benefits mentioned in the advert: pension or retirement plan, paid time off and learning budget.
Visa sponsorship is not mentioned. Applicants from outside Germany should check the official work permit route before applying.
Dev Global Jobs found this job on Arbeitnow on Nov 7, 2026.
- Employer
- Zeal Network
- Location
- Hamburg, Germany
- Work mode
- hybrid
- Job type
- Full-time
- Level (from the title)
- management
- Pay
- Not stated by the employer
- Languages asked
- German
- Found
- Nov 7, 2026 on Arbeitnow
- Employer text
- 616 words, about 3 min to read
- Apply only on the official page (arbeitnow.com). Dev Global Jobs is not the employer and never asks for a fee.
- Mirror the skills the advert names (project management and CRM) in your CV where you really have them; applicant tracking systems look for these words.
- Say your level in German plainly (for example B2 or C1).
- Read the employer’s full text below (about 3 min) before you apply.
- Build or check your CV with the free DGJ CV Builder.
DGJ Insight
Our own data about this role and place, from official statistics and our live job index.
Source: OECD Average annual wages, 2025
UN living-cost index for Hamburg (ICSC post adjustment 48.1), as of 1 Oct 2026.
Source: ICSC post adjustment classifications (icsc.un.org)
- EU Blue Card: Recognised degree and a job offer above the salary threshold
- Skilled worker visa (Fachkräfte): Recognised qualification and a job offer
- Opportunity Card (Chancenkarte): Points-based job search for up to one year
Official routes: Make it in Germany (Federal Government portal)
About the role
Full text from the employer, as published on Arbeitnow, arranged into sections. Nothing added or removed.
ZEAL Network SE is a leading international provider of online lottery products, operating for over 20 years with brands like LOTTO24 and Tipp24. As Germany’s largest digital lottery operator and a trusted partner of Spain’s ONCE, we are passionate about shaping the future of lottery experiences.
LOTTO24 is Germany’s leading online provider of state-licensed lottery products, offering customers convenient and secure access to popular games like LOTTO 6aus49, Eurojackpot, and GlücksSpirale. As a trusted partner of the state lotteries, LOTTO24 ensures that every ticket sold helps support charitable, social, and community projects across Germany. By combining ease of play, trusted security, and meaningful social contributions, LOTTO24 exemplifies ZEAL’s vision of making lottery participation more accessible while giving back to society.
The role:As our Brand Manager, you bring our brand and marketing strategy to life through impactful consumer campaigns and creative initiatives. You translate strategic direction and campaign concepts into high-quality execution across relevant channels and customer touchpoints. Working closely with cross-functional teams, agencies, and external partners, you combine creativity, strong execution, and data-driven decision-making to strengthen our brand and contribute to measurable business impact.
Your tasks:• Translate strategic direction and campaign concepts into effective Brand Marketing activities
• Collaborate closely with Media, CRM, Creative and Product teams to ensure a consistent brand experience
• Execute integrated consumer campaigns across high-reach channels such as TV, online video and OOH
• Manage creative development and production with agencies, partners and our internal Creative Studio
• Use consumer and market insights to inform campaign execution and creative decisions
• Monitor campaign KPIs and optimize activities based on data, results and learnings
• Align marketing initiatives with Product, Legal and Compliance requirements
• Manage campaign and production budgets within defined frameworks
• Analyze campaign performance and derive clear learnings for future activities
What you offer us:• Several years of in-house Brand Marketing experience for a consumer-facing brand
• Strong understanding of brand strategy, positioning and integrated consumer marketing
• Strong analytical mindset with experience using data, research and customer insights to drive Brand Marketing decisions
• Strong understanding of relevant Brand Marketing channels and their different roles
• Hands-on experience executing integrated B2C marketing campaigns
• Experience working with creative teams, agencies and content productions
• Strong project management and organizational skills
• Experience managing campaign or production budgets
• Experience with campaign analytics, reporting and marketing measurement
• Professional proficiency in German, both written and spoken
• Experience in Performance Marketing, CRM or evidence-based marketing is a plus
• Experience in e-commerce or digital consumer businesses is a plus
What we offer:A modern, dynamic culture grounded in the success of a leading-edge e-commerce company.
A talented team of ambitious, like-minded colleagues where your knowledge and ideas truly make an impact.
Ongoing personal growth, supported by an annual development budget of €1,500 to invest in your professional development.
Trust and autonomy, no micromanagement, just confidence in your ability to deliver and excel.
Flexible work options with a hybrid setup focused on results.
Unlimited vacation days in addition to your yearly 30-day vacation allowance.
Opportunity for workations abroad using our WorkFlex tool.
Monthly mobility allowance of €30 to use on the mobility option of your choice (e.g., the Deutschlandticket), plus access to a company bike leasing program.
Company pension scheme, provided in partnership with Degura, to support your future financial security.
Subsidized EGYM WELLPASS membership, with a contribution of only €25 per month, giving you access to a wide range of gyms and sports options across Germany.
Quarterly company events, along with regular team activities and informal gatherings, a favorite being our Healthy Tuesday lunches or Treat Thursdays in the office!
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