Senior Brand Manager (m/w/d)

ZEAL Network SE is a leading international provider of online lottery products, operating for over 20 years with brands like LOTTO24 and Tipp24. As Germany’s largest digital lottery operator and a trusted partner of Spain’s ONCE, we are passionate about shaping the future of lottery experiences.

 

LOTTO24 is Germany’s leading online provider of state-licensed lottery products, offering customers convenient and secure access to popular games like LOTTO 6aus49, Eurojackpot, and GlücksSpirale. As a trusted partner of the state lotteries, LOTTO24 ensures that every ticket sold helps support charitable, social, and community projects across Germany. By combining ease of play, trusted security, and meaningful social contributions, LOTTO24 exemplifies ZEAL’s vision of making lottery participation more accessible while giving back to society.

The role:

As our Senior Brand Manager, you take end-to-end ownership of bringing our brand and marketing strategy to life through impactful, large-scale consumer campaigns. You translate strategic priorities and brand challenges into concrete campaign strategies and own their end-to-end execution. Working closely with cross-functional teams, agencies, and external partners, you combine strategic thinking, creativity, and data-driven decision-making to strengthen brand positioning, drive growth, and deliver measurable business impact.

Your tasks:

• Translate brand and marketing priorities into campaign strategies, creative concepts and actionable briefs

• Collaborate closely with Media, CRM, Creative and Product teams to ensure a consistent brand experience

• Own and execute large-scale, integrated consumer campaigns across high-reach channels such as TV, online video and OOH

• Own creative development and production, managing agencies, partners and our internal Creative Studio

• Use consumer research, customer insights and competitive analysis to identify Brand challenges and opportunities

• Define campaign objectives and KPIs and optimize activities based on data, results and learnings

• Align marketing initiatives with Product, Legal and Compliance requirements

• Manage marketing budgets and ensure efficient resource allocation

• Report campaign performance and key learnings to senior leadership

What you offer us: 

• At least 5 years of in-house Brand Marketing experience for a consumer-facing brand

• Strong understanding of brand strategy, positioning and integrated consumer marketing

• Strong analytical mindset with experience using data, research and customer insights to drive Brand Marketing decisions

• Strong understanding of high-reach media channels and how they contribute to Brand and business objectives

• Proven hands-on experience owning and executing large-scale, integrated B2C campaigns end-to-end

• Strong hands-on experience in creative development and complex campaign productions, including moving image

• Strong project management skills and confidence independently driving complex projects

• Experience independently managing significant campaign and production budgets

• Experience defining campaign KPIs and measuring Brand and business impact through campaign research, brand tracking and performance data

• Professional proficiency in German, both written and spoken

• Experience in Performance Marketing, CRM or evidence-based marketing is a plus

• Experience in e-commerce and start-up or scale-up environments is a plus

What we offer:

• A modern, dynamic culture grounded in the success of a leading-edge e-commerce company.

• A talented team of ambitious, like-minded colleagues where your knowledge and ideas truly make an impact.

• Ongoing personal growth, supported by an annual development budget of €1,500 to invest in your professional development.

• Trust and autonomy, no micromanagement, just confidence in your ability to deliver and excel.

• Flexible work options with a hybrid setup focused on results.

• Unlimited vacation days in addition to your yearly 30-day vacation allowance.

• Opportunity for workations abroad using our WorkFlex tool.

• Monthly mobility allowance of €30 to use on the mobility option of your choice (e.g., the Deutschlandticket), plus access to a company bike leasing program.

• Company pension scheme, provided in partnership with Degura, to support your future financial security.

• Subsidized EGYM WELLPASS membership, with a contribution of only €25 per month, giving you access to a wide range of gyms and sports options across Germany.

• Quarterly company events, along with regular team activities and informal gatherings, a favorite being our Healthy Tuesday lunches or Treat Thursdays in the office!

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