Online Marketing Manager

01About Agent F

Agent F is building an autonomous finance function: software that takes on the work of keeping a company’s finances in order. That means bringing information together from different systems, recording transactions correctly, preparing useful reports, and helping people understand what needs their attention.

Today, much of this work depends on spreadsheets, repeated data entry and people checking one system against another. Our ambition is to make that work increasingly automatic, while keeping every number explainable and every consequential action under clear control.

We are building towards a complete business management system for growing companies. This role will shape both the company and the way we work.

02About the role

You will own online marketing at Agent F from the first click to live revenue. Ad spend per channel, the funnels behind it, the landing pages, the email sequences, the tracking: all of it is yours to build, measure and improve. You will produce funnel content yourself, brief agencies and freelancers for the rest, and run experiments until the numbers move.

The idea is simple and unusual for our category: sell business software the way consumer products are sold online. Our buyers are finance and operations leaders at corporate subsidiaries and Mittelstand companies, and they search, click, compare and book like everyone else. You will find the channels, messages and paths that bring them to a demo or a sign-up at a cost that works, and you will keep looking for the next growth hack when the last one stops working.

Our north star is live ARR: how many companies have signed, gone live, are satisfied and have started paying, and from there, how many stay and grow with us. Every commercial role at Agent F is measured against that chain. For you, that means pipeline and live ARR that trace back to marketing.

03What you will build and own

• Paid acquisition. Budget allocation across channels, campaign setup and optimisation, creative testing. Cut what does not convert; scale what does.

• Funnels and conversion. Landing pages, sign-up and demo-booking flows, email nurture. Continuous experimentation, measured against one dashboard. Work with the Product Design Engineer on the product’s self-serve path.

• Search and discoverability. Organic and AI-search visibility: the content and pages that bring qualified traffic, with the technical basics handled with engineering.

• Content for the funnel. Ads, landing copy, lead magnets and sequences produced in-house; agencies and freelancers briefed and managed for the rest.

• Measurement. Attribution from spend to live ARR; cost per lead, cost per qualified opportunity, cost per signed and per live euro of ARR. Weekly reporting to sales and leadership.

• Lead hand-over. Define what a qualified lead is together with the Head of Sales, hand it over cleanly and close the loop on what became pipeline.

For example, a paid campaign brings traffic but few demo bookings. You would look at the landing page, the audience and the offer, run two or three variants, move the budget to what converts, and report the change in cost per qualified opportunity the following week.

04What you bring

You have four or more years in performance or growth marketing for B2B software, with full ownership of a budget and a conversion target. You have run paid channels, built landing pages and funnels, and you can show the numbers.

You can explain an experiment that worked and one that did not, what you measured and what you changed. You are comfortable with analytics tools, spreadsheets and tracking, and you use AI tools for content and analysis every day. You do not need to be loud; you need to be curious, rigorous and fast.

05Core experience

• Paid acquisition across search, social and display for B2B software, with owned budgets.

• Landing pages, funnels and conversion optimisation, including A/B testing.

• Search and AI-search visibility: content, structure, technical basics.

• Email marketing and lead nurturing.

• Analytics, tracking and attribution; working comfortably in spreadsheets and dashboards.

• Producing funnel content in German and English with AI tools; briefing agencies and freelancers.

06Useful additional experience

Marketing for ERP, accounting or finance software; product-led growth and self-serve funnels; marketing automation and CRM integration; programmatic or data-driven content.

07What early progress could look like

In your first months, you would set up the measurement, take over the existing channels and pages, and run the first experiments on the highest-volume path from ad to demo. You would agree the definition of a qualified lead with sales and start reporting weekly.

We would look for a falling cost per qualified opportunity, more qualified traffic, a funnel that converts better each month and pipeline that sales can confirm.

08Operational excellence and customer commitments

You take pride in numbers that are correct and campaigns that run clean. Campaigns and funnels are monitored daily; broken tracking, failing pages or runaway spend are fixed the same day.

You keep sales informed about what is coming into the funnel and close the loop on what happened to it. When a launch or a campaign needs attention outside normal hours, you are there.

09How you will work

You report to the CEO and work closely with the Head of Sales on lead quality, with the Social Media & External Communication Manager on content and amplification, and with the Product Design Engineer on the product’s self-serve path. You will use AI tools for content, analysis and reporting and remain responsible for the result.

Everyone shares responsibility for the whole company and the customer outcome. You will pick up the most important work or whatever is on fire, including tasks outside your specialty. You take initiative, bring in the right expertise and stay involved until the problem is resolved. Customer impact and urgency determine where you focus.

The role is full-time and based in Berlin. We work from our offices in Neukölln and Mitte and expect regular presence there. Hybrid arrangements with regular days in the Berlin office are possible in exceptional cases. German and English are required.

10Start a conversation

Share a funnel or campaign you owned end to end. Tell us the budget, the numbers before and after, the experiments you ran and what you would do next. Screenshots of dashboards are welcome.

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