Financial Analyst

🏷️ Title: Financial Analyst

👫 Department: Analytics. Reporting to the Head of Analytics, working closely with our Co-Founder & CEO

💰 Salary: £60,000 - £80,000 + equity

🎁 Benefits & Culture: See here (careers.lottie.org).

📈 Equity: A very generous EMI share offering.

🌴 Holiday: 26 days + bank holidays.

💗 Mission: Elevate later life for everybody and build the care sector of the future.

💻 Office Policy: Hybrid with a minimum of 2 core office days per week.

🌍 Office Location: London Bridge, London, UK.

01🔍 The Opportunity

Lottie is building the AI operating system for social care. Families find care through our marketplace. Care providers use Found to manage enquiries, occupancy and finances, with Eliza, our AI agent, answering family calls and chats on their behalf.

Lottie is growing fast. Care providers want what we're building, and we're heading into our next stage of growth. We need someone to get under the skin of the numbers, understand what's driving our success, and turn that into the plans, budgets and decisions that shape where we go next.

That's where you come in. You'll be the technical, commercially minded person at our CEO's side - writing the SQL, building the models and bringing the numbers that shape our biggest decisions. No middle man between the founder and the data: you go to the source yourself, work it out from first principles, turn it into a clear recommendation and then help make it happen.

With 2027 set to be Lottie’s most ambitious year yet, you'll own business planning and budgets, support investor relations and future M&A, and partner with teams across Lottie, including our commercial and marketing teams, to help them hit their goals. If you love both the data and the commercial story behind it, this is the role for you!

02💻 What does this role involve?

• Shape where Lottie goes next: Work directly with the execs on the biggest calls we make - pricing, where we invest, what we build - and own the analysis that decides them.

• Sit at the heart of the business: Partner with Commercial, Marketing, Product, Ops and Finance to uncover what's really driving performance, and help each team act on it.

• Own the financial model: Build and own the company's plans, budgets, forecasts and scenarios, track performance against them, and turn the variances into actions with the teams who own the numbers.

• Board and investor numbers: Own the numbers for board packs and investor updates - clear, defensible and ready for scrutiny.

• Turn insight into change: Take a question from analysis all the way to delivery, running it like a PM so the business actually moves.

• Build, don't inherit: Use SQL, Python and AI to build the tools and processes a scaling company needs, from first principles.

03💪 What problems will you be solving?

• The data behind our success: Why is a new growth channel working so well, and how do we double down on it?

• Pricing & unit economics: What drives margin in each product, and where pricing and packaging can lift it.

• Board-ready numbers: Models, metrics and reporting that stand up to the scrutiny of investors.

• M&A: Identify, evaluate and understand strategic acquisitions that accelerate Lottie growth.

• Getting to the "why": Moving from what the numbers say to why they say it, and what we should do about it.

04👀 We think you'll be a great fit if you…

• Strong financial modelling: you can build a budget or forecast from scratch, read a P&L, balance sheet and cash flow, and turn it into a clear recommendation for Will. No FP&A title or accountancy qualification needed - a strong data or commercial background with real modelling depth is enough.

• You are genuinely technical - you write your own SQL, work in git, are comfortable in Python and build financial models from scratch.

• Work deeply with AI - you use tools like Claude every day to query data, build models and move faster.

• Think from first principles and get quickly to how a business really makes money.

• Can take a messy question, get to the data yourself and present a clear recommendation to a founder and leadership team.

• Enjoy working closely with a founder - direct, curious and comfortable challenging up.

• Are a builder, not just a modeller - you take a topic, run it like a PM and make it happen across the business at startup pace.

Sound like you but not quite 100%? Apply anyway - we're looking for potential and passion, not a perfect CV match.

05💔 This role isn't for you if you..

• Need someone else to pull the data. Here you write the SQL, build the model and own the answer.

• Want to hand over a deck and walk away. We need someone who sees the decision through and makes the change happen.

• Like analysis but shy away from action that comes from it. You'll be expected to make the call and defend it with the CEO and the leadership team.

• Need a clear playbook and constant direction. Most of what you'll work on hasn't been done here before.

• Want to stay in your lane. This role spans Growth, Product, Ops and Finance, often in the same week.

06🔢 Lottie's Interview Process

1. First interview with Lottie's Talent Acquisition Lead - 20 mins (remote)

2. Interview with Will Donnelly, Lottie's Co-Founder & CEO - 30 mins (remote)

3. Technical interviews - SQL, Python and financial modelling (using AI tools is encouraged)

4. Final interview with Will Donnelly in Lottie’s office.

07🤩 Candidate Experience

• Pre-Screen & First Interview: You'll receive an email notification, but no specific feedback will be provided at this stage.

• Technical Interviews: If you are not successful after the technical stage, you'll receive constructive feedback via email and be offered a debrief call with our Talent Lead.

• Final Interview: For final-stage candidates who are not offered the role, we will provide your feedback live via a phone call.

08🚀 Meet Lottie

Founded with a mission to build the care sector of the future, Lottie is creating the AI operating system for social care - designed to unlock profitability for care providers and to make finding care as easy as booking a holiday on Airbnb.

Launched in London in July 2021, Lottie is widely recognised as one of Europe's fastest growing tech companies. Most recently, Lottie was the acclaimed winner of Deloitte Fast 50, LinkedIn Top Startups, The Sunday Times Tech 2026 and Startups 100.

As of today, Lottie offers three core products:

• Lottie (B2B2C Marketplace) - Free service that helps families find the UK's best care homes and home care services.

• Found by Lottie (B2B Vertical SaaS) - AI-native OS software supporting care providers to effectively manage their enquiries, occupancy and finances. Eliza by Found is our newest Found module: AI agents that handle care home enquiries - so no family goes unanswered. Launch video here (youtube.com).

• Seniorcare by Lottie (B2B Vertical SaaS) - Employee benefit helping companies deliver outstanding eldercare support to their employees.

09🤩 Why Lottie?

• Career Opportunity - A career-defining opportunity to work side by side with our CEO on the data and numbers that shape Lottie's next stage of growth.

• Early Hire Benefits - Be an early hire at one of the UK's fastest growing startups and benefit from fast career progression, as well as a generous stock options package.

• Mission - Tech for good that aims to build the care industry of the future and to positively impact millions of people's lives. Care is one of the final remaining large consumer industries that is yet to be disrupted and positively revolutionised by technology.

• Investors - Backed by tier 1 venture capital investors including Accel and General Catalyst.

• Global Opportunity & Scalability - Be part of a company that is solving a real tangible problem that every family around the world faces at some point in their life.

• People - Join a kind, talented and mission-driven team that loves coming to work every day.

• Culture - Excellent employee compensation and benefits, hybrid office policy and outstanding company culture with a 5/5 employee review score on Glassdoor.

• Award Winning - Acclaimed winner of Deloitte Fast 50, LinkedIn's "Top Startups", the Startups.co.uk 100 Index and most recently 20th in The Sunday Times 100 Tech 2026.

We want to create an inclusive environment that celebrates the diversity of our people whilst enabling them to do the best work of their careers. We are committed to ensuring that all our people processes are equitable. All applicants will be considered for employment without attention to ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity status or disability status.

If you require reasonable accommodations during the application or interview process, please let us know at

• • £60K, £80K • Offers Equity

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