Marketing - First Hire (m/f/d), German Speaking

01About The Company

At NaroIQ, we believe the fund industry is undergoing a structural shift: investors are more cost-conscious and transparency-driven than ever, and ETFs are a natural outcome of this shift.

Yet many capital management companies (ManCos) excel at running traditional mutual funds - but struggle to enter the ETF market. Launching and operating ETFs adds a new layer of complexity: new partners, interfaces, processes, and systems that most existing setups weren't built for.

NaroIQ gives ManCos a fast, reliable path into the ETF market. We provide the digital ETF infrastructure that reduces operational complexity, so ManCos can launch and run ETFs at scale and compete effectively, helping broaden access to the market beyond dominant, US-based providers.

We are remote-first, with in-person collaboration opportunities. We work with international clients and have raised over $10m from top-tier investors and operators across finance and technology.

02The Role and What Makes It Special

You own the two functions that decide how the outside world experiences NaroIQ: How we are perceived in the market, and who we manage to attract to build it. Marketing and Employer Branding sit together in one role at NaroIQ because the same narrative - sharp, technical, high quality - has to land with senior executives and journalists as well as with the engineers, operators and commercial talent we want to hire next.

This is a hands-on, individual contributor role. You will not manage a team of specialists who do the work - you'll do the work: drafting the LinkedIn post, creating our brand strategy, building relationships with journalists, organizing events, designing an employer brand. And you'll build the systems that let NaroIQ scale this without losing sharpness.

There is no marketing playbook to inherit and nobody above you in the function. You set the priorities, decide what not to do, and carry the call. That takes unusual self-drive - the kind where nobody has to ask you for a status update, and where an unclear brief is something you resolve rather than escalate.

You report to the CEO (Chris) and work in tight loops with Growth, Product and the leadership team. Over time, you have the opportunity to grow the function around you.

03PR & Events

• Run PR campaigns end-to-end, directly and with external PR partners, to build durable credibility and secure consistent placements in tier-1 outlets (Handelsblatt, Bloomberg, FT) and the FinTech and asset-management publications that matter
• Build and maintain a working network of journalists and editors; develop narratives that sharpen NaroIQ's positioning
• Plan and coordinate events and speaking slots (e.g. Money20/20, FinTech and asset-management conferences, exclusive industry roundtables)

04Content & Brand

• Build a scalable content and thought-leadership engine that actively supports sales enablement and pipeline progression
• Grow NaroIQ's organic LinkedIn presence at the company and founder level. A steady cadence of substantive posts, not noise.
• Build and maintain a consistent brand identity across every surface: website, pitch deck, one-pagers, careers page, sales collateral
• Create a brand that sticks with our audience: You decide how we are perceived in the market and what the NaroIQ storyline should look like

05Demand Generation & Sales Alignment

• Develop the materials that prepare and accelerate enterprise conversations: one-pagers, decks, whitepapers, case studies
• Build and run inbound growth motions: SEO, AI search optimization, and targeted growth experiments
• Close the loop with Sales: instrument what's working, kill what isn't, feed campaign learnings back into product and positioning

06Employer Branding

• Build NaroIQ's employer brand into a real asset: a careers narrative that pulls senior talent in, a candidate experience that earns referrals
• Position NaroIQ as one of the most attractive places to work in European FinTech; through content, events, founder presence, and glimpses into the lived experience of the team

07What We're Looking For

(You don't need to know it all - but you should be ready to dive in, learn fast, and take initiative.)

• Experience in B2B marketing: Ideally in financial services or at an AI / enterprise startup
• You can create a brand, not just run one: you've built positioning and narrative for a product or category, ideally while the product was still moving
• Creative and strong at storytelling: You can draft an explanatory case study, a press pitch that lands, and a job description that pulls. Without slipping into FinTech buzzwords
• Extroverted and a strong communicator: You build real relationships with journalists, candidates and event coordinators
• Existing PR network or demonstrable track record in media work is a big plus
• Data-driven: You think in KPIs and processes, and use them to make the work sharper
• Experimental: You actively try new channels and formats, like AI search, new social formats, distribution plays
• You treat candidates as an audience: you can write a role description that makes people apply, shape how NaroIQ shows up to talent, and equip hiring managers with a story worth telling
• A taste-led approach to brand: you can hold a consistent visual and verbal system across surfaces and push back on output that breaks it
• Structured and genuinely self-directed: you're comfortable operating with ambiguity, high ownership and no cover in a small, fast-moving team
• Fluent in English and German, written and spoken

Nice to have: existing relationships with FinTech or asset-management journalists; experience building a careers brand from scratch; familiarity with growth tooling (SEO, attribution, growth-hacking stacks).

08Why NaroIQ

We're building something ambitious - and we believe the only way to do that is with a team that's low-ego, high-impact, and genuinely excited about what they're doing.

09Here's what we care about

🔑 High Ownership We trust you to take full responsibility for your work. That means freedom and also being the person others rely on when things get real.

🚫 No Bullshit, No Ego We're too small for politics, posturing or competing agendas. We care about doing the right thing, not being right.

🧘‍♂️ Flexibility Exceptional work doesn't require relocation or fixed office hours. Have dinner with your family. Get that dog. Move to the Alps. We're remote-first and trust people to manage their own time.

🧳 Sometimes We Leave the House We do make time for real-life moments, like quarterly offsites or in-person team sessions, to solve stuff together or just hang out.

🦸🏻‍♀️ Hire for Spikes We don't expect you to be good at everything. We care about your superpower. We're building a team of nerds who are world-class in wildly different areas.

🛠 Default to Rethink We don't accept "that's just how it is." We dig deep, think from scratch and always believe there's a better way. First Principles isn't a buzzword for us.

💅🏼 Give Yourself a Little Treat We offer benefits via hrmony, so you can spend up to €50/month on the little things that bring you joy: Urban Sports, DAZN, Mediamarkt, Thalia, whatever suits you.

🤓 Your Learning Curve is Our Investment Everyone at NaroIQ gets €1,000 per year for courses, books, coaching, or whatever helps them grow.

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